The Team

Peter Salzer is a dynamic and seasoned Electric Vehicle and automotive industry executive who has had a life-long passion for the automotive and powersports industries. He brings extensive experience with a focus on sales, go-to-market strategy, aftersales, finance, network expansion, consulting, and training in various organizations including several of the best brands in the industry. He also developed retail sales and wholesale distribution expertise while turning around a high-line Dealership. Most recently he has expanded his expertise as an instrumental member of teams launching growing start-up electric vehicle (EV) companies. He has held key leadership positions with brands including Mercedes-Benz, Porsche, Maserati, Karma, and VinFast.

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Peter thrives both in start-up environments and with established companies needing financial and market performance improvement. He has proven history of developing and growing sales teams and developing and executing go-to-market strategies. Peter has successfully navigated the rapidly evolving EV market, embracing emerging trends and technologies while capitalizing on the strengths of traditional industry practices.

 

In addition to the industry knowledge and expertise, Peter is an advocate for sustainable practices and a supporter of industry electrification.